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Published Thursday January 14th, 2010 at 3:15pm

NBC unveiled its new post-Winter Olympics primetime program schedule today. The announcement includes the premiere of "Who Do You Think You Are?", a show that gives viewers an up-close and personal look inside the family history of some of today's most beloved and iconic celebrities.

In each episode of Who Do You Think You Are?, a celebrity embarks on a journey of self-discovery and unearths his or her family tree - revealing surprising, inspiring and sometimes tragic stories that are often linked to events in American history.
We share intimate moments with the stars as they learn about their past, and how the struggles of their ancestors have shaped today's world.

NBC's official partner on the series is, giving viewers an opportunity to trace their own roots. Start Your Family Tree.

"Who Do You Think You Are?" premieres Friday, March 5, 2010 (8-9 p.m. ET). Among the celebrities featured are Matthew Broderick, Lisa Kudrow, Spike Lee, Sarah Jessica Parker, Susan Sarandon, Brooke Shields and Emmitt Smith.
Family TreeMaker 2010

From executive producer Kudrow ("Friends," "The Comeback") - in conjunction with her production company Is or Isn't Entertainment and the U.K.'s Wall to Wall productions - "Who Do You Think You Are?" is an adaptation of the hit BBC television documentary series created and executive-produced by Alex Graham.

"Who Do You Think You Are?" is produced by Wall to Wall productions (a Shed Media Company) in association with Is or Isn't Entertainment. Alex Graham and Lucy Carter from Wall to Wall and Lisa Kudrow, Dan Bucatinsky and Don Roos from Is or Isn't Entertainment are the executive producers. Bryn Freedman is the co-executive producer.